Privacy Policy
Your privacy matters to us. Here's how we protect and handle your personal information.
Last Updated: January 15, 2025
Introduction and Scope
At Brayn Eyle, we're committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal information. This comprehensive privacy policy explains our practices when you visit our website at brayneyle.com, use our services, or interact with us in any capacity.
This policy applies to all personal data we process about you, whether you're a website visitor, customer, potential client, or business partner. We take our responsibilities under applicable privacy laws seriously, including the Protection of Personal Information Act (POPIA) in South Africa and international data protection regulations.
By using our website or services, you acknowledge that you have read and understood this privacy policy and consent to our data processing practices as described herein.
Information We Collect
We collect various types of information to provide you with our financial guidance services and improve your experience. The information we gather falls into several categories, each serving specific purposes for delivering our services effectively.
Personal Identifiers
Name, email address, phone number, postal address, and other contact information you provide when reaching out to us or signing up for our services.
Technical Information
IP address, browser type, device information, operating system, and website usage patterns collected through cookies and analytics tools.
Communication Data
Content of emails, messages, phone calls, and other communications you have with us, including feedback and inquiries about our services.
Service Usage Data
Information about how you use our learning programs, methodology resources, and other services we provide through our platform.
How We Collect Information
- Directly from you when you fill out contact forms, subscribe to our newsletter, or request information about our services
- Automatically through cookies and similar technologies when you browse our website
- Through third-party analytics services that help us understand website performance and user behavior
- When you interact with us via email, phone, or other communication channels
- From publicly available sources when necessary for business purposes, such as verifying contact information
How We Use Your Information
We use the information we collect for legitimate business purposes that directly relate to providing you with excellent service and improving our offerings. Our use of your data is always proportionate and necessary for the purposes outlined below.
Primary Uses
- Responding to your inquiries and providing customer support for our financial guidance services
- Delivering our learning programs and methodology resources that you've requested or purchased
- Sending you relevant information about our services, including educational content and updates
- Improving our website functionality and user experience based on usage patterns and feedback
- Conducting business operations, including maintaining records and managing our relationship with you
- Complying with legal obligations and protecting our legitimate business interests
Marketing and Communications
We may send you marketing communications about our services if you've expressed interest or if we have a legitimate interest in doing so. You can opt out of marketing emails at any time using the unsubscribe link in our messages or by contacting us directly. We respect your communication preferences and won't overwhelm you with unnecessary messages.
Data Sharing and Third Parties
We don't sell your personal information to third parties. However, we may share your data in specific circumstances with trusted partners who help us deliver our services or when required by law. All sharing is done with appropriate safeguards to protect your privacy.
When We Share Information
- With service providers who help us operate our website, such as hosting companies and analytics services
- With email marketing platforms to send you newsletters and service updates (only if you've subscribed)
- With professional advisors, including lawyers and accountants, when necessary for business operations
- When required by law, regulation, or court order, or to protect our legal rights and interests
- In connection with a business transaction, such as a merger or acquisition, with appropriate confidentiality protections
All third parties we work with are contractually obligated to protect your information and use it only for the specific purposes we've authorized. We regularly review our third-party relationships to ensure they maintain appropriate security standards.
Your Privacy Rights
What Rights Do You Have?
You have several important rights regarding your personal information. These rights are designed to give you control over your data and ensure transparency in how we process it.
- Right to Access: You can request copies of the personal information we hold about you and details about how we process it.
- Right to Correction: You can ask us to correct any inaccurate or incomplete personal information we have about you.
- Right to Deletion: You can request that we delete your personal information in certain circumstances, such as when it's no longer needed.
- Right to Restrict Processing: You can ask us to limit how we use your personal information in specific situations.
- Right to Object: You can object to certain types of processing, including direct marketing communications.
- Right to Data Portability: You can request your personal information in a commonly used format to transfer to another service provider.
How to Exercise Your Rights
To exercise any of these rights, simply contact us using the information provided at the end of this policy. We'll respond to your request within 30 days and may ask you to verify your identity to protect your information. There's no charge for most requests, though we may charge a reasonable fee for excessive or repeated requests.
Data Security Measures
How We Protect Your Information
We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security approach includes both technical and organizational measures.
Technical Safeguards
We use encryption for data transmission, secure hosting environments, and regular security updates to protect against vulnerabilities and unauthorized access attempts.
Access Controls
Only authorized personnel have access to your personal information, and we use role-based access controls to limit data access to what's necessary for each team member's responsibilities.
Regular Monitoring
We continuously monitor our systems for potential security threats and conduct regular security assessments to identify and address any vulnerabilities.
Incident Response
We have procedures in place to quickly identify, contain, and respond to any security incidents, including notifying affected individuals and authorities when required.
Data Retention and Deletion
We only keep your personal information for as long as necessary to fulfill the purposes for which we collected it, including satisfying legal, accounting, or reporting requirements. Our retention periods vary depending on the type of information and how we use it.
Retention Periods
We keep contact form submissions and inquiry emails for up to 3 years to maintain a record of our communications and provide ongoing support.
Subscriber information is retained until you unsubscribe or request deletion, plus an additional 6 months to honor suppression requests.
Anonymous usage data is typically retained for 26 months to help us understand long-term trends and improve our website experience.
Information related to services we've provided is kept for up to 7 years to comply with business record requirements and provide ongoing support.
When we no longer need your information, we securely delete or anonymize it using industry-standard methods. If you request deletion of your data, we'll remove it within 30 days unless we have a legal obligation to retain certain information.
International Data Transfers
As a South African business, we primarily process your data within South Africa. However, some of our service providers, such as web hosting companies and email marketing platforms, may process your information in other countries. When this happens, we ensure appropriate safeguards are in place.
For transfers outside South Africa, we rely on adequacy decisions, standard contractual clauses, or other approved transfer mechanisms to ensure your information receives equivalent protection. We regularly review our international data flows to maintain compliance with applicable privacy laws.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small text files stored on your device that remember your preferences and track usage patterns.
Types of Cookies We Use
- Essential cookies that are necessary for the website to function properly and provide basic features
- Analytics cookies that help us understand how visitors interact with our website and identify areas for improvement
- Preference cookies that remember your choices and provide a more personalized experience
- Marketing cookies that may be used to show you relevant content based on your interests
You can control cookie settings through your browser preferences, though disabling certain cookies may affect website functionality. Most browsers allow you to view, manage, and delete cookies, and you can set your browser to refuse cookies entirely if you prefer.
Children's Privacy
Our services are designed for adults interested in financial education and business growth techniques. We don't knowingly collect personal information from children under 18 years of age. If we become aware that we've collected information from a child without proper consent, we'll take steps to delete that information promptly.
Parents or guardians who believe their child has provided us with personal information should contact us immediately using the details provided below. We take children's privacy seriously and will work with parents to address any concerns.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, services, or applicable laws. When we make significant changes, we'll notify you by posting the updated policy on our website with a new "Last Updated" date.
For material changes that significantly affect how we handle your personal information, we may provide additional notice through email or prominent website announcements. We encourage you to review this policy periodically to stay informed about how we protect your privacy.
Contact Us About Privacy
If you have questions about this privacy policy, want to exercise your privacy rights, or have concerns about how we handle your personal information, please don't hesitate to contact us:
Email: contact@brayneyle.com
Phone: +27 83 381 6091
Address:
99 General Hertzog Road
Three Rivers, Vereeniging
1935, South Africa
We're committed to addressing your privacy concerns promptly and transparently. Most inquiries are resolved within 5 business days, though complex requests may take up to 30 days as permitted by law.